Tracks

Track I: Theories, Practices and Sociology of New Media

The role of new media in academic research is getting emerging significance. With the advent of new media, theories and methods have evolved making these subject interest of academic discourse. This track  invites presentations on media and communication theories, changing

norms of gender and sexuality, movements for social change, human rights and social justice, bridging the digital divide and creative freedom, among others.

Track II: Business, Entrepreneurship and Innovation

The business landscape has been fluid for some time now. At the same time, the commercial side of the business is doubly challenged by the rise of new media and changing consumer behavior.   Consequently, business management practices have transformed to serve the needs of rapidly evolving and expanding marketplaces. Also new media has given rise to entrepreneurship and disruptive innovations like AI, VR and IOT.

Track III: Consumers, Prosumers and Brands in Digital Ecosystem : The New Mediascape

Branding has got a new dimension in the digital ecosystem. It is, therefore, useful to understand how innovatively branding and communication strategies leverage this transformation. The format, availability and consumption of media has undergone huge transformation in today’s digital world. This track discusses the effect of new media on branding, consumer behavior, customer experience, public relations, etc. The track encourages discussions on the issues like gatekeeping, content curation and polarization; film studies in digital age; digital content creation; OTT platforms; new trends in media consumption; future of television and viewership; artificial intelligence and virtual reality; emerging multimedia platforms; media convergence and integration; content marketing; social and professional media networks and media planning in digital era.

Track IV: The Practice of Journalism in Digital Age

Journalism in the digital age has changed dramatically from its roots. With the new media; readers and audiences have multiple sources of news. At the same time, there is a growing concern that journalism on the internet is failing to uphold the basic values of journalism and impartial inquiry is increasingly at risk due to the lack of quality information. It is therefore worthwhile to understand how new media is shaping news values and journalism practices.

Emerging Scholars' Section

The Emerging Scholars’ Section  welcomes submissions from post-graduate and PhD students in the field of media and communication to present their research in progress/working papers. The aim of this initiative is to create a consortium of young and early-stage scholars who can receive feedback and focussed mentorship on their research work. The section will give out the best paper award as well.

PUBLICATION TIE-UP

Following journals would bring out special issues with select papers from the conference (subject to their editorial guidelines and laid-down review process) 

1. Media Asia, Taylor & Francis 

2. Studies in South Asian Film & Media, Intellect Journals 

3. Media Watch 

Guidelines

Abstracts written in English will only be accepted for conference. The maximum word limit is 500 words. Please mention 5-6 keywords at the end of the abstract in alphabetical order.  

Important Dates For Abstracts & Full Papers

  1.Extended date of Abstract (500 words)submission :June 30 ,2018

2.Intimation of abstract acceptance: July 15 , 2018

3. Final submission of full Papers  : Aug 31, 2018

4. Conference dates   : Sept 21-22, 2018

Authors can submit maximum of two abstracts, each in  a separate track.